Batter Home Bakery Batter Home Bakery by Multiple Owners

DIRECTV for BUSINESS

As a Content and Product strategist, I led DIRECTV for BUSINESS' digital content acquisition strategy and product management. I served as the lead for the digital rebranding strategy which involved the consolidation of all third party web properties and assets to a single destination on DIRECTV.com

I also created a pricing product to simplify package recommendations, resulting in a 12% increase in sales.